Search Engine Advertising

Google Ads is undoubtedly one of the most effective ways to reach […]

In 2022, the digital ad spend market passed the $600 billion mark […]

When it comes to advertising on Google, targeting the right audience is […]

Conversion tracking is the process of tracking and monitoring customer actions that […]

For every $1 brands spend on Google Ads, they get on average […]

Everything you need to know about negative keywords in Google Ads | Why are they important? How to add them? Picking the right ones & more »

Keyword optimization will play a critical role in your campaigns’ performance. Here are 4 very powerful ways on how to optimize keywords!

Search Terms Report in Google Ads ➡️ Learn why this is the most valuable report for your Search campaigns! ✅ Now Updated by Google in 2021!

Observation vs Targeting in Google Ads, which one is the right one for you? It’s actually quite simple, let us help you with it today!

Broad match modifier keywords served us very well over the years. But Google removed them in 2021 and here’s what has changed ever since.